Sunday, June 21, 2009

Slow wave - Poor distribution or marketing strategy?

Once again we're facing slow wave of Hot Wheels. There are only two things happening in Malaysia Hot Wheels markets now - Stuck with the Qombee/Chevy wave, or no stock at all. So what really happened to the distribution?

We all know Mattel is a big toy company, but they seems to have problem in distributing the stocks. We could see the wave arrived at Australia, USA and Canada accordingly, but in Malaysia and Singapore, we're puking everytime we went to the toys department for Hot Wheels. I wonder who is in charge of the stock distribution, this guy is not doing what he's paid for.

Or, is this a marketing strategy by Mattel? Giving USA and Canada the priority (obviously) and leave us with whatever stock they left. If so, the one who planned this strategy is an idiot. You feed us with leftover stock, but they're all of the same stocks, we already have all the cars you offered to us in the stock , and we're not buying anymore of it. And by that, the cars will be left hanging and Mattel won't get any profit with slow movement of stocks.

Whatever the reason is, one thing is obvious here, collectors in Malaysia is starting to get bored of it. It happened once during the Evil Twin wave, then it happened again with Crysler wave, and then Viper wave, now we're stuck with Qombee. Come on, how many of this shit could we take? During these periods, many collectors have given up on Hot Wheels due to boredom. When collectors quit, Mattel will lose more money, but I don't think Mattel care. They're too successful and don't really need us Malaysian. I don't think they need diecast lovers too, as you can see the crapiness in their molding and detailing. They usually don't paint the head lamp, and they might say they focus more on the tempo. But the tempo is all out of place, and even you did paint the lamp, it's hardly on the right spot, it might be a little right or a little left or up or down, you name it.

So Mattel, if you don't need Malaysia, and don't need diecast lovers, who do you need? Oh, you need your loyal fans. Lets just see how loyal can they be. I consider myself as loyal fans, but that doesn't mean I'm stupid. Due to the crapiness of the quality, and the slow wave, I spent more of my money on other brands than Hot Wheels. I've bought more cars from Welly and High Speed recently. Moreover, I don't think I'm alone, if I'm doing this, I guess there are many more other collectors that are doing the same too. Yup, we're spending more on other brands than Hot Wheels.

Mattel, I hope you change the distributor, hire someone from Gardenia, they're doing a great job in distributing their breads....

3 comments:

Anonymous said...

Yes, you are not alone. HWs wave in Vietnam is also slow nearly 02 months for 55 Chevy wave. Disappointed!

Anonymous said...

Gardenia sells Hot Wheels? I hope too, so that the stocks refresh everyday. :)

hokuan said...

Haha, Mattel don't like SEA. Gardenia is expert in fresh stock :P