Vintages are here, Garages next, will it works?

Finally Malaysia Hot Wheels collectors is able to purchase real riders off local market. We have seen the first batch of Vintages being sold out at Toy R Us, and more are coming at major departmental store such as Jusco and Sogo. So one big question, will it works? or the hype will just die off?

First of all, Mattel is being really clever for selling the Vintages at RM19.90 ( Just as what I've suggested long time ago). It is affordable by most collectors. They will sell like hot cakes if Mattel is able to maintain the selling price.

Since the price is already suitable for Malaysia's market, the Vintages and Garages will not have any problem in contributing profit to Mattel. But it will not last long if Mattel do something stupid. No, not increasing the price, the stupid mistake is to supply the market with the same batch of stock over and over again. Although Mattel might offer special price for outlets that take in a large quantity of stock, but this will only create losses rather than profit. Short term profit, Yes. But when the stock is no longer moving, the profit will no longer come in. So long term profit, total lost.

What Mattel can do is to provide only limited amount of stock to outlets. Do not overflow the market. Dont get too cocky with the right price, even Hot Wheels Basic selling at RM5 is left without buyers when they're too many of it. People just get tired of seeing the same cars over and over again.

That's all I have to say, thanks for reading!